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Brand Assets

We aim to maintain a consistent visual brand experience for Darwinbox across all marketing materials and executions by adhering to the following guidelines around the overall treatment of the company’s visual identity 

Our Logo and Logotype

The Darwinbox logo is simple yet bold. It consists of the box symbol, which is designed for use as Darwinbox’s favicon, followed by the company name in our brand’s signature blue and black.

The primary Darwinbox logo is to be used first and foremost when representing the Darwinbox brand. Always use a single-color logo when the background is a darker shade and avoid dual-color logos on colored backgrounds.

Use consistent logo graphics to build brand recognition and familiarity. Select from the following three options 

Primary Darwinbox logo

White on a blue backdrop

White on a black backdrop


We love our logo, and we want to ensure it gets the space it needs to shine. Therefore, always provide a minimum amount of clear space around the logo to help us protect the integrity of the mark. 

We also want to make sure our audiences can see the logo clearly and hence a clear space, of the equivalent of the ‘monogram square’ should always be maintained.

Color Palette

A color palette is essential for a brand as it makes the first impression and reflects the brand’s overall personality

At Darwinbox, we are to follow the color palette as shown below:

Cobalt blue


R-1 G-131 B-255

C-100 M-65 Y-0 K-0 Primary



R-31 G-36 B-49

C-90 M-75 Y-50 K-65 Primary

Signal blue


R-0 G-59 B-115

C-100 M-80 Y-30 K-15 Secondary

Candy peach


R-252 G-106 B-107

C-0 M-80 Y-50 K-0 Tertiary

Zinc yellow


R-253 G-219 B-93

C-0 M-15 Y-75 K-0 Tertiary

Pastel blue


R-237 G-246 B-255

C-10 M-0 Y-0 K-0 Secondary

Pastel Peach


R-255 G-244 B-244

C-0 M-10 Y-0 K-0 Tertiary

Corn Silk


R-253 G-251 B-244

C-0 M-0 Y-10 K-0 Tertiary

Pure White


R-255 G-255 B-255

C-0 M-0 Y-0 K-0 Tertiary

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